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Made with love in Minnesota

©2020 by We Sparkle Co.

About Us

Caring for Customers + Communities

Our Vision:

Grow a stronger + more inclusive economy.

Our Mission:

Bridge the racial wealth gap by building tech-enabled tools that help small businesses (especially those led by women of color, the fastest growing segment of entrepreneurs) save time, increase sales, and invest in community.


We focus on these UN Sustainable Development Goals: Gender Equality, Decent Work & Economic Growth, and Reduced Inequalities. We Sparkle is a public benefit corporation and is certified as a small, minority, women business enterprise.

Our Values:

We Sparkle is a social enterprise that celebrates using a human-centered approach to create positive and transformational changes in our communities.

Our Products/Services:

Our first tool is a conversational AI assistant that helps small businesses with their administrative + marketing efforts. It is currently in a private beta test. We will release the full version of it to the public in early 2020. If you would like to be notified of its release, please sign up for our updates by entering your email in the footer of this website.

We Sparkle In the News:

Meet Minne Inno's 2020 Inno on Fire Winners (American Inno/Minne Inno - March 11, 2020)

Lunar Startups Welcomes Largest Cohort with 15 Companies (American Public Media - March 5, 2020)

Lunar Startups Welcomes Third and Largest Cohort (American Inno/Minne Inno - March 5, 2020)

We Sparkle Is on a Mission to Help Minority-Owned Businesses Shine (American Inno/Minne Inno - February 13, 2020)

New Programs, Grads And $2M In Donated Profits At FINNovation Lab And FINNEGANS Brew Co. (Forbes, December 28, 2019)

The 20 Minnesota Startups to Watch in 2020 (American Inno/Minne Inno - December 16, 2019)

6 Minnesota Social Impact Startups You Need to Know (American Inno/Minne Inno – November 25, 2019)

Is Minneapolis-St. Paul really the ‘Best Place for Female Entrepreneurs’? (Twin Cities Business/MinnPost – November 22, 2019)

Twin Cities Startup Week: BETA Showcase (BETA - November 12, 2019)

Regional Ambitions Stories (Greater MSP – November 11, 2019)

Human-Centered Design Products and Services with Michelle Maryns (Wonderly Software Solutions – October 30, 2019)

Two Entrepreneurs in different trades put a compelling face on Minnesota business (Star Tribune – October 19, 2019)

Business People (Pioneer Press – October 13, 2019)

TC Startup Week Day 2 (Twin Cities Business Magazine – October 11, 2019)

BETA Startup Showcase: We Sparkle (TECHdotMN – October 10, 2019)

Startup Showcase: Her software tool can help small businesses focus (Pioneer Press – October 6, 2019)

MN Cup Announces 2019 Division Winners (American Inno/Minne Inno – September 20, 2019)

2019 Division Winners (Carlson School of Management – September 20, 2019)

MN Cup Names 2019 Division Finalists (Twin Cities Business – August 27, 2019)

MN Cup Names 28 Finalists in 2019 Competition (American Inno/Minne Inno – August 27, 2019)

2019 Finalists (Carlson School of Management – August 27, 2019)

Here are the 90 startups competing in the Minnesota Cup (Minneapolis St. Paul Business Journal – May 30, 2019)

Here Are All 90 Startups Competing in the 2019 Minnesota Cup (American Inno/Minne Inno – May 30, 2019)

2019 Semifinalists (Carlson School of Management – May 30, 2019)

Finnegans ‘FINNOVATION Lab’ launches first cohort of social entrepreneurs (Star Tribune – May 25, 2019)

Social Entrepreneurism Drives Next Class of Startups (Twin Cities Business Magazine – April 23, 2019)

Finnovation Lab seeks fellowship applicants (Finance + Commerce – April 22, 2019)

2019 JAUM Company of the Year (Junior Achievement of the Upper Midwest – April 18, 2019)

FINNOVATION Lab Expands Fellowship Program (Mill City Times – April 17, 2019)

FINNOVATION Lab Names Inaugural FINNOVATION Fellows (Pollen Midwest – October 31, 2018)

Business People (Pioneer Press – September 23, 2018)

Meet the FINNOVATION Fellows, with Katrina Becker (Social Entrepreneur with Tony Lloyd – September 16, 2018)

Meet Impact Hub and Finnegans First Fellows (American Inno/Minne Inno – September 11, 2018)

2018-2019 Cohort FINN Fellows (FINNEGANS – September 6, 2018)

Meet the 2018-2019 FINNOVATION Lab Fellows! (FINNOVATION Lab)

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